| The use of mobile payment e-wallet in Indonesia continues to increase due to the advantages of this payment method. Based on the phenomenon of mobile payment users, this study aims to examine the relationship between smartness, mobility, perceived ease of use, and relative advantage. This research investigates a model that can form the relative advantage of mobile payment e-wallet users. The research method used is a quantitative survey; the survey is carried out on 290 mobile payment e-wallet users in Bandung. The data from users obtain through a questionnaire. Then the data is processed through SmartPLS with several tests, namely the Inner and Outer test and the research hypothesis test. The research variables studied are smartness, mobility, perceived ease of use, and relative advantage, while the relationship between variables is described in the research model. The study results show that smartness has a relationship with perceived ease of use; mobility is said to be able to change perceived ease of use. Perceived ease of use has a positive relationship in increasing relative advantage, while directly smartness and mobility are said to have a positive relationship with relative advantage. Mobile payment e-wallet users seem to give the view that relative advantage is more able to be directly influenced by perceived mobility and perceived ease of use. The perceived ease of use can be well supported through the assumption of smartness and mobility. The findings from the research model explained the ability of perceived ease of use in mediating the relationship between smartness and relative advantage. However, perceived ease of use is not able to mediate the relationship between mobility and relative advantage. The findings from the research are useful for companies in implementing business strategies, where determining business strategies need to understanding user behavior on mobile payments. Furthermore, the research model can be used as an insight in determining marketing strategies to increase the value of mobile payment w-wallet by increasing morning users' relative advantage. The more benefits that the user feels, the more impact the user's interest in using a mobile payment e-wallet. |
