Small and medium-sized enterprises (SMEs) have demonstrated their ability to survive economic crises and can bolster the lower middle-class economy by providing employment opportunities. On the other hand, there are still limited roles of MSMEs in supporting national economic growth due to low... More
Investigation on e-learning is important, especially user satisfaction in support of student academic performance. Evaluation of user satisfaction can be measured by evaluating perceived quality on the user’s side, so this research aims to investigate the role of perceived quality over online... More
The purpose of this study is to examine the e-learning adaptation model, namely the mediation of perceived ease of use and perceived usefulness in the relationship between compatibility of technology and student continuance intention. The object of study of the research focuses on students, who... More
Studies related to consumer behavior in online shopping continue to increase, especially during the Covid-19 pandemic. Online shopping is related to e-commerce, and it takes trust from consumers to provide a stimulus to consumer buying behavior. Examining the phenomenon of the problem, this study... More
Student satisfaction is a concern for universities related to the e-learning method. Satisfaction behavior can control over the continued use of e-learning at universities. Regarding to the research problem on students satisfaction in online learning, the research aims to investigate the e-learning... More
The growth of the flower bouquet industry and low barriers to entry have made many new entrants enter this industry and made the level of competition in this industry high. Nevertheless, the potential of this industry is still attractive to the entrance. The customer focusing is the key to... More
The purpose of this study is to discuss the concept of consumer psychological factors in selecting products, services or assessing the company's brand. The study was conducted qualitatively by comparing previous theoretical studies, as well as analysis to find the concept of psychological factors.... More
The purpose of this study is to examine the relationship of advertising and product packaging on consumer loyalty. The study was conducted by looking at consumer perceptions of products that have size variants. This study uses a quantitative survey of self-service retail consumers in Bandung,... More
The purpose of this study is to examine the concept of e-trust as part of consumer behavior and its relationship with e-service quality, e-satisfaction, and e-loyalty. The research is conducted with a qualitative descriptive analysis approach through previous research studies and theories. The... More
Green consumer behavior is a marketer's concern because of the value of environmental sustainability—a study of green consumer behavior as a part of facing the climate change issue. Based on the phenomenon of green consumer behavior, this study focuses on examining the green trust model as... More
