Postgraduate Program ARS University

Analysis of Strategic Planning for the Development of MSMEs in Border Areas

Small and medium-sized enterprises (SMEs) have demonstrated their ability to survive economic crises and can bolster the lower middle-class economy by providing employment opportunities. On the other hand, there are still limited roles of MSMEs in supporting national economic growth due to low... More


Individual Performance of Students in Online Learning Environments: Study of User Satisfaction

Investigation on e-learning is important, especially user satisfaction in support of student academic performance. Evaluation of user satisfaction can be measured by evaluating perceived quality on the user’s side, so this research aims to investigate the role of perceived quality over online... More


An E-Learning Continuance Intention and Cultural Student: Mediation Role of Perceived Ease of Use

The purpose of this study is to examine the e-learning adaptation model, namely the mediation of perceived ease of use and perceived usefulness in the relationship between compatibility of technology and student continuance intention. The object of study of the research focuses on students, who... More


Sustainable Performance: Understanding the Concept of Consumer Trust to E-Commerce

Studies related to consumer behavior in online shopping continue to increase, especially during the Covid-19 pandemic. Online shopping is related to e-commerce, and it takes trust from consumers to provide a stimulus to consumer buying behavior. Examining the phenomenon of the problem, this study... More


Mediation Model of E-Learning Satisfaction

Student satisfaction is a concern for universities related to the e-learning method. Satisfaction behavior can control over the continued use of e-learning at universities. Regarding to the research problem on students satisfaction in online learning, the research aims to investigate the e-learning... More


Factors Affecting Consumer Buying Decision of Flower Bouquet: A Case Study of Online Florist Business

The growth of the flower bouquet industry and low barriers to entry have made many new entrants enter this industry and made the level of competition in this industry high. Nevertheless, the potential of this industry is still attractive to the entrance. The customer focusing is the key to... More


Sustainable Marketing Strategy: The Psychological Factors of Consumer

The purpose of this study is to discuss the concept of consumer psychological factors in selecting products, services or assessing the company's brand. The study was conducted qualitatively by comparing previous theoretical studies, as well as analysis to find the concept of psychological factors.... More


Product Packaging in Support of Consumer Loyalty

The purpose of this study is to examine the relationship of advertising and product packaging on consumer loyalty. The study was conducted by looking at consumer perceptions of products that have size variants. This study uses a quantitative survey of self-service retail consumers in Bandung,... More


The concept model of e-trust in sustainable marketing

The purpose of this study is to examine the concept of e-trust as part of consumer behavior and its relationship with e-service quality, e-satisfaction, and e-loyalty. The research is conducted with a qualitative descriptive analysis approach through previous research studies and theories. The... More


The strategy of eco-friendly products with green consumer behavior: Development of green trust model

Green consumer behavior is a marketer's concern because of the value of environmental sustainability—a study of green consumer behavior as a part of facing the climate change issue. Based on the phenomenon of green consumer behavior, this study focuses on examining the green trust model as... More