Pascasarjana ARS University

Copyright as Credit Collateral in Legal Perspective: Evidence from Indonesia

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Regulation For Startups in Indonesia: Problems and Recommendations

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ONLINE CUSTOMER BEHAVIOR IN MOBILE PAYMENT E-WALLET: THE MODEL OF RELATIVE ADVANTAGE

The use of mobile payment e-wallet in Indonesia continues to increase due to the advantages of this payment method. Based on the phenomenon of mobile payment users, this study aims to examine the relationship between smartness, mobility, perceived ease of use, and relative advantage. This research... Selengkapnya

Digital Marketing: Implementation of Digital Advertising Preference to Support Brand Awareness

Management information system is important to be part of company operation. Its implementation through digital marketing in marketing side. Based on digital marketing issue, so this study aims to examine the position of digital advertising preference as the implementation of digital marketing on... Selengkapnya

The effects of customer perceived value and perceived innovation on green products

Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust. The study concentrates on the correlation of eco-label attribute, perceived innovation, perceived quality, and green trust of a customer.... Selengkapnya