Pascasarjana ARS University

The concept model of e-trust in sustainable marketing

Penulis
Dosen:
  1. Doni Purnama Alamsyah
Tanggal Terbit
24 Juni 2021
Kategori
Seminar Internasional [Lainnya]
Penerbit
The 3rd International Conference on Biospheric Harmony Advanced Research (ICOBAR) Juni 2021
Kota / Negara
- / -
Volume
xx
Halaman
xx
URL
https://pubs.aip.org/aip/acp/article-abstract/2594/1/120005/2884659/The-concept-model-of-e-trust-in-sustainable
Abstrak
The purpose of this study is to examine the concept of e-trust as part of consumer behavior and its relationship with e-service quality, e-satisfaction, and e-loyalty. The research is conducted with a qualitative descriptive analysis approach through previous research studies and theories. The hypothesis is found, and the research model design is related to e-trust. The research findings show that e-trust can increase through e-service quality. Besides that, e-trust has a good relationship with e-satisfaction and e-loyalty. There is a reference model which says that e-trust has the ability as a mediating variable. Companies can use the information in this study before determining a strategy to approach the target market. By understanding consumer behavior, marketers have the opportunity to get sustainable marketing and sustainable performance from the company.